We more often get bored with our existing website’s design after a while. It is completely natural as an online business owner sees his website thousands of times each day. A repetitive impression of a website makes us crave for a fresh design. Also, we want to implement new trending designs and technologies to our website whenever we see them. There is no guilt in this desire and there should not be any. But how often can we change our website’s design without hampering the ranking or brand identity?